Our Strategies

Aubrey China Strategy

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Growth in consumption in China is, in our view, one of the best long term, structural opportunities in what is an otherwise low growth world. The aspirations of the 1.4 billion Chinese consumers are much the same as those in the developing world: better food, housing, transport, healthcare, education, and entertainment.

The Aubrey China Strategy focuses on the best companies in these rapidly growing sectors. We search for companies with market dominance, or first mover status, with cashflow returns adequate to support growth, and with reasonable valuations.

Investment Objective & Policy

The Strategy aims to achieve capital growth over the long term (5 years plus) and will invest at least 80% in shares of Chinese companies. These are companies which are quoted and listed on Chinese Stock Exchanges, including in A-Shares and B-Shares of such companies or which have their headquarters or a significant part of their activities in China but which are quoted on a regulated market elsewhere, as well as others which are, in the Investment Manager’s opinion, Chinese businesses.

The Strategy may be invested in any industry sector with the Investment Manager’s focus on growth companies expected to deliver increasing revenue and profit from the expansion of their business over the medium to long term, with a market capitalisation of at least $500 million. As part of its investment process, the Investment Manager integrates environmental, social and governance (“ESG”) factors into its routine analysis.

Inception Date 1st July 2021
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Investment Managers

Years at Aubrey


Industry experience


Rob is a Director of Aubrey, and Investment Manager of the Global Emerging Markets Strategy. He joined the firm in 2014.

An engineering graduate from Cambridge University, Rob began his career in 1988 at Thornton Management in London. Then he spent ten years in Hong Kong as an Asian fund manager with Credit Lyonnais International Asset Management. This company was later bought by Nicholas Applegate and then Colonial First State, where Rob ran the North Asian investment team as well as managing the Asian Special Situations Fund and a number of single country funds investing in India, Pakistan, Indonesia and Thailand.

He then went on to co-found emerging markets investment boutique BDT Invest LLP in London in 2000. Whilst at BDT, Rob co-managed a number of emerging market portfolios as well as the BDT Asian and Oriental Focus Funds.

Years at Aubrey


Industry experience


John is a Director of Aubrey, and Investment Manager of the Global Emerging Markets Strategy. He joined the firm in 2012.

John is a graduate of the University of Strathclyde, with a BA in Economics and, additionally, is a member of the CFA Institute.

John has over 30 years’ investment industry experience across global equity markets. He joined Glasgow-based FS Assurance in 1988, and managed equity portfolios in the UK retail and pension fund market. He then moved to First State Investments in 2000 to manage retail and segregated European client portfolios. In 2004, he moved to Alliance Trust PLC and was a member of the Global Equity Team and subsequently responsible for the Global Emerging Markets portfolio.



In-house ESG Framework

Environmental, Social and Governance analysis based on UN Global Compact.



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